Kaos 2.0 – mediavärlden förändras

"Föreställ dig en postapokalyptisk mediavärld utan någon marknadsföring av varumärken på det sätt vi är vana vid." Så står det i inledningen av artikeln The Post Advertising Age eller Bob Garfield’s Chaos Scenario 2.

"It’s a world in which Canadian trees are left standing and broadcast towers aren’t. It’s a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing — and even branding — are conducted without much reliance on the 30-second spot or glossy spread."

Låter det knas? Bob Garfield ger oss fem anledningar att inte avfärda resonemanget:

1. People don’t like ads
2. But they crave information
3. The consumer is in control. No, really
4. Diversion of ad budgets
5. Pay-per-view

Enligt Garfield har inte ens Youtubegrundarna förstått vad det handlar om:

"For instance, when asked if he felt like the last nail in broadcast
TV’s coffin, YouTube’s Chad Hurley reacted as if he were facing a space
cadet from the Planet Moron. "Why is that?" he said."

Läs hela artikeln. Smaskigt.

[Tipstack: Björn Jeffery]

Ping. Andra bloggar om: Bob Garfield, framtid, marknadsföring, reklam, Advertising Age, tv, Kaos 2.0, Chaos 2.0